Google maps photo view count how to#

Where Customers View your Business on Google I’m currently trying to get more clarification from Google on how they distinguish a branded term from a discovery term. However, since this only appears to happen when business names contain the brand being sold, it’s not always the case for businesses that carry products. For more on these different types of 3-packs see this article. For example, “botox” returns a normal 3-pack but “progressive insurance” returns a branded 3-pack that has the ABC label. One way to tell if Google knows a term is branded is to see if the 3-packs have an ABC label on it. What is the difference between branded and discovery searches? This would be counted as branded.įor more examples of what is considered branded vs direct, see this forum thread. However, if you move a little further away from him and do the same search, you now get a 3-pack. When you are located near the dealership and you search “Nissan dealer near me”, you get a single result. This is a car dealer that sells for Nissan (a brand) in Woodbridge, VA. We often see a lot of confusion around the difference between branded & direct searches so I’m going to give some examples. What is the difference between branded and direct searches? Branded = These are searches for a brand your business sells that return a set of results (you are not the only one listed).

These are impressions you can most likely attribute to your SEO efforts.

Discovery = People that are searching generic categories and see your listing (auto insurance, dentist near me, italian restaurant etc).

I got confirmation from Google that impressions will count in this section when the search results only list a single business listing (so this could be misleading in cases where you see a one-box for a non-branded query). These are searches that return a knowledge panel of your business. A lot of these impressions are most likely existing customers as well. I would say you can attribute these impressions to other forms of marketing since the person has already heard about you.

Direct = People that are searching for your business by name or location.

This chart is only reporting on impressions (not clicks).

I’m going to break down the different sections and explain what they mean.įor an overview of the new Mobile vs Desktop breakdown and the upcoming display to track driving directions, website clicks, and bookings via GMB, check out this article about the 2021 GMB Insights Update.

Google maps photo view count how to#

There are many questions that often come up about how to properly interpret Google My Business Insights.